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Lead — Design Engineer, AI, UX

Virgin Media O2

A meditative self-portrait game, built as a form of therapy during quarantine.

easyJet Holidays

Sainsburyߴs Bank App

Domino's Pizza

Roles: PO, Design Engineer\
Team: None – solo project

* Worked independently to both liaise with senior stakeholders at [easyJet.com](https://www.easyjet.com/en/) and deliver the piece whilst developing our relationship as a key service supplier through regular socials and workshops.

* Conducted UX research through Card Sorting, Stakeholder Interviews, and Tree Testing to optimize information organization under the header, balancing user intuitiveness and SEO effectiveness, involving participatory design, SEO team consultations, and user testing with navigational elements and hierarchical structures.

* Designed and engineered a feature-complete interactive prototype utilising cutting-edge technologies; fully-typed React in [Next.js 13](https://nextjs.org/), [Tailwind](https://tailwindcss.com/), [Radix](https://www.radix-ui.com/primitives/docs/overview/introduction), [Framer Motion](https://www.framer.com/motion/), [Vercel KV](https://vercel.com/docs/storage/vercel-kv) and many others.

* Handed off a live prototype deployment, a polished and comprehensively annotated code repository, and an accompanying Figma library allowing the [easyJet.com](https://www.easyjet.com/en/) internal DevOps team to quickly and effectively bring the prototype into their production workflow.

easyJet.com Navigation Bar

What if we create a component library in React/Vue/Angular/whatever and a new component technology replaces it.

Sainsburyߴs Web Components

* Helped shape the direction of products by connecting strategy with technical implementation

* Led UXD design teams to expand our service offering for major clients

* Led projects that received both awards and industry recognition

Product Designer and Design Engineer

Samsung | [창조경제혁신센터](https://ccei.creativekorea.or.kr/eng/main.do): Seoul, SK

* Developed innovation methodologies for startup enterprises under Mike Waller

* Ran a series of well-recieved lectures and workshops

* Work led to published academic research on design practices in startup communities

Associate Researcher

* Helped build a skilled Agile design team

* Created design systems to meet clients' goals

Ellis Donovan

2022